Whenever I watch a move like, say, The Devil Wears Prada, half of my enjoyment comes from seeing all of the amazing clothes. I keep up with the fashion industry, so oftentimes I can tell what label an item of clothing is from, based on subtle (or, oftentimes, not-so-subtle) visual or stylistic clues.

However, there are times when I really have no chance to identify something.

For instance, in the film Hackers from 1995, a young Angelie Jolie’s character carries a backpack in one of the first scenes that I have been trying to track down since, well, 1995 or so. It’s a rectangular shape, made of jean material, and looks as if it has multiple, equal-sized compartments that cascade down her back, almost like a deflated accordian.

I. WANT. IT. Always have. And despite being the experienced Googler that I am, I still haven’t been able to turn up any information about it on the internet.

Now, imagine, if this movie had been made in present-day. (Okay, okay, it’d be a flop now, but back then it was cool.) And let’s say I was watching on my computer. If United Artists had contracted Ooyala to monetize the video, I would be able to pause the frame at the exact moment that the backpack first appears, click on it, and find out exactly who makes it and (more importantly!) where to buy it. When you see something and think “oh-la-la!” Ooyala is there for you. Seriously, how cool would that be?

Attention big-time television producers and movie-makers: Please implement Ooyala on everything. Or at least on all of your romantic comedies ;)